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Strategy Bites Back
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Strategy Bites Back : It Is A Lot More, And Less, Than You Ever Imagined

Book Details

Format Paperback / Softback
ISBN-10 0273721844
ISBN-13 9780273721840
Publisher Pearson Education Limited
Imprint Financial Times Prentice Hall
Country of Manufacture GB
Country of Publication GB
Publication Date Dec 4th, 2008
Print length 240 Pages
Weight 300 grams
Dimensions 21.80 x 13.50 x 1.60 cms
Product Classification: Business strategy
Ksh 2,950.00
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SWOTed by strategy models? Crunched by analysis?  Strategy doesn’t have to be this way.

Strategy is really all about being different. Thinking about it shouldn''t make you reach for the snooze button.

Strategy Bites Back brings you a provocative, imaginative and surprising mix of perspectives to help stimulate more creative strategic thinking and more enjoyable strategy making. From voices as diverse as  and Lucy Kellaway, Mao Tse Tung and Jack Welch, even Michael Porter and Gary Hamel, you can enjoy exploring the sharper side of strategy.

  • Strategy as a Little Black Dress
  • Forecasting: Whoops!
  • Management and Magic
  • Strategy and the Art of Seduction
  • The Soft Underbelly of Hard Data
  • Strategy as destiny
  • Jack Welch on Planning
  • The Seven Deadly Sins of Planning
  • Strategy One Step at a Time

and many, many more.

Why not have a good time reading a strategy book for a change?

SWOTed by strategy models? Crunched by analysis?  Strategy doesn’t have to be this way.

Strategy is really all about being different. Thinking about it shouldn''t make you reach for the snooze button.

Strategy Bites Back brings you a provocative, imaginative and surprising mix of perspectives to help stimulate more creative strategic thinking and more enjoyable strategy making. From voices as diverse as  and Lucy Kellaway, Mao Tse Tung and Jack Welch, even Michael Porter and Gary Hamel, you can enjoy exploring the sharper side of strategy.

  • Strategy as a Little Black Dress
  • Forecasting: Whoops!
  • Management and Magic
  • Strategy and the Art of Seduction
  • The Soft Underbelly of Hard Data
  • Strategy as destiny      
  • Jack Welch on Planning
  • The Seven Deadly Sins of Planning
  • Strategy One Step at a Time

and many, many more.

Why not have a good time reading a strategy book for a change?


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