Strategy for the Corporate Level : Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions
Book Details
Format
Hardback or Cased Book
ISBN-10
1118818377
ISBN-13
9781118818374
Publisher
John Wiley & Sons Inc
Imprint
Jossey-Bass Inc.,U.S.
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 25th, 2014
Print length
400 Pages
Weight
674 grams
Dimensions
22.90 x 16.00 x 2.70 cms
Product Classification:
Business strategy
Ksh 6,750.00
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This revised and updated best-selling classic is primarily about companies that have more than one business, and need a strategy across those businesses. This strategy is normally referred to as group-level or corporate-level strategy.
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