Strategy for the Corporate Level – Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions : Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions
Book Details
Format
Hardback or Cased Book
ISBN-10
1118818377
ISBN-13
9781118818374
Publisher
John Wiley & Sons Inc
Imprint
Jossey-Bass Inc.,U.S.
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 25th, 2014
Print length
400 Pages
Weight
674 grams
Dimensions
22.90 x 16.00 x 2.70 cms
Product Classification:
Business strategy
Ksh 6,750.00
Werezi Extended Catalogue
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This revised and updated best-selling classic is primarily about companies that have more than one business, and need a strategy across those businesses. This strategy is normally referred to as group-level or corporate-level strategy.
A revised edition of the bestselling classic This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review effective corporate strategy across a range of organisations.
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