Strategy is Digital : How Companies Can Use Big Data in the Value Chain

Name: Strategy is Digital
Brand: Springer International Publishing AG
SKU: 9783319311319
Price: 12600 KES
Availability: OutOfStock
ISBN: 9783319311319

1st ed. 2016

by Carlos Cordon , Pablo Caballero , Pau Garcia-Mila , Teresa Ferreiro Vilarino

Book Details

Format Hardback

Book Series Management for Professionals

ISBN-10 331931131X

ISBN-13 9783319311319

Edition 1st ed. 2016

Publisher Springer International Publishing AG

Imprint Springer International Publishing AG

Country of Manufacture CH

Country of Publication GB

Publication Date Jun 9th, 2016

Print length 144 Pages

Weight 386 grams

Dimensions 16.40 x 24.30 x 1.50 cms

Product Classification: Business strategy Knowledge management Knowledge management Business mathematics & systems Business mathematics and systems

KSh 12,600.00

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This book presentsstrategies and practices to allow everyday companies to cope with thefundamentally changing landscape of business models and to take advantage ofthe huge business opportunities arising from the advent of big data. Itdevelops several case studies from companies in traditional industries likeLEGO, Yamato and Mediq, but also examines small start-ups like Space Tango,which is partnering with major multinationals to develop new business modelsusing big data. The book argues that businesses need to adapt and embark ontheir big data journey, helps them take the first step, and guides them alongtheir way. It presents successful examples and deducts essential takeawaylessons from them, equipping executives to capitalize on big data and enablingthem to make intelligent decisions in the big data transformation, giving theircompanies an essential competitive edge.

Get Strategy is Digital by Carlos Cordon, Pablo Caballero at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer International Publishing AG and it has 144 pages.