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Street-Smart Advertising

By: Margo Berman (Author)

Extended Catalogue

Ksh 8,550.00

Format: Paperback or Softback

ISBN-13: 9780742541375

Publisher: Rowman & Littlefield

Publication Date: Sep 11th, 2006

Weight: 358 grams

Dimension: 23.80 x 15.90 x 1.30 cms

Category: Illustration & commercial art

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Contains examples designed to jump-start the right side of the brain. This work is filled with memorable uses of fresh media, on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry, and exercises to strengthen creative thinking. It also includes campaign concepts, unusual visual treatments, and more.

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