Structured Creativity : Formulating an Innovation Strategy
Book Details
Format
Hardback or Cased Book
ISBN-10
1403991502
ISBN-13
9781403991508
Publisher
Palgrave USA
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 6th, 2005
Print length
227 Pages
Weight
422 grams
Dimensions
22.30 x 13.80 x 1.80 cms
Product Classification:
Business strategyManagement & management techniquesManagement and management techniques
Ksh 16,200.00
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The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.
Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.
Get Structured Creativity by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave USA and it has pages.
