Subject to Change
Book Details
Format
Hardback or Cased Book
Book Series
Adaptive Path
ISBN-10
0596516835
ISBN-13
9780596516833
Publisher
O'Reilly Media
Imprint
O'Reilly Media
Country of Manufacture
US
Country of Publication
GB
Publication Date
May 20th, 2008
Print length
178 Pages
Weight
356 grams
Dimensions
15.30 x 22.40 x 0.20 cms
Product Classification:
Product designResearch & development management
Ksh 5,450.00
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To achieve success in ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. This book demonstrates how successful businesses can - and should - use customer experiences to inform and shape the product development process, from start to finish.
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