Successful Marketing Communications
by
Cathy Ace
Book Details
Format
Paperback / Softback
ISBN-10
0750650273
ISBN-13
9780750650274
Publisher
Taylor & Francis Ltd
Imprint
Butterworth-Heinemann Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 29th, 2001
Print length
222 Pages
Weight
434 grams
Dimensions
24.50 x 19.00 x 1.20 cms
Product Classification:
Business communication & presentationSales & marketing
Ksh 8,800.00
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Takes a practical approach to the subject of marketing communications. This book covers marketing communications content from certificate to advanced level. It offers insights into how to successfully find, brief and manage marketing communications service providers. It is suitable for students who are into promotional planning and implementation.
''Successful Marketing Communications'' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to gain a practical insight into promotional planning and implementation.
Written in plain English and with great web references throughout, the text offers truly practical insights into how to successfully find, brief and manage marketing communications service providers.
The book is backed up by a companion website containing the most up-to-date resources and examples.
Written in plain English and with great web references throughout, the text offers truly practical insights into how to successfully find, brief and manage marketing communications service providers.
The book is backed up by a companion website containing the most up-to-date resources and examples.
Get Successful Marketing Communications by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
