Successful Marketing Communications
by
Cathy Ace
Book Details
Format
Hardback or Cased Book
ISBN-10
1138441120
ISBN-13
9781138441125
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 28th, 2017
Print length
224 Pages
Weight
604 grams
Dimensions
19.80 x 25.30 x 1.80 cms
Product Classification:
EconomicsBusiness & managementSales & marketing managementSales & marketing
Ksh 36,900.00
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Takes a practical approach to the subject of marketing communications. This book covers marketing communications content from certificate to advanced level. It offers insights into how to successfully find, brief and manage marketing communications service providers. It is suitable for students who are into promotional planning and implementation.
''Successful Marketing Communications'' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to gain a practical insight into promotional planning and implementation. Written in plain English and with great web references throughout, the text offers truly practical insights into how to successfully find, brief and manage marketing communications service providers.The book is backed up by a companion website containing the most up-to-date resources and examples.
Get Successful Marketing Communications by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
