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Successfully Doing Business/Marketing In Eastern Europe
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Successfully Doing Business/Marketing In Eastern Europe

Book Details

Format Hardback or Cased Book
ISBN-10 0789032724
ISBN-13 9780789032720
Publisher Taylor & Francis Inc
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Nov 4th, 2008
Print length 244 Pages
Weight 496 grams
Dimensions 16.00 x 29.20 x 1.90 cms
Ksh 28,800.00
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Successfully Doing Business/Marketing in Eastern Europe is a unique collection of instructive and detailed essays that will help readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe.
Successfully Doing Business/Marketing in Eastern Europe is a unique collection of instructive and detailed essays that will help readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe. The respected authors in this collection seamlessly blend sophisticated analysis and practical advice to enlighten the reader to the peculiarities of consumer behavior, industry policy, and the economic and social demographics in the region.

These informative essays are further complemented by a number of in-depth case studies that demonstrate the difficulties and potentials for success faced by any business person looking to trade in Eastern European markets. For students, educators, entrepreneurs, and business people everywhere, Successfully Doing Business/Marketing in Eastern Europe is an essential resource and guidebook to understanding and profiting in this unique and often unpredictable region.


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