Sunset in the Land of the Rising Sun : Why Japanese Multinational Corporations Will Struggle in the Global Future
Book Details
Format
Hardback or Cased Book
Book Series
INSEAD Business Press
ISBN-10
0230252222
ISBN-13
9780230252226
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 7th, 2010
Print length
141 Pages
Weight
388 grams
Dimensions
23.70 x 16.70 x 1.40 cms
Product Classification:
Multinationals
Ksh 8,100.00
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Even casual observers will be familiar with the Cherry Blossom or Sakura tress of Japan. When in full bloom the sight is spectacular but it sadly only takes a week until the tree is bare. In a longer cycle of nations and business, we see, unfortunately, a similar pattern for Japanese Multinational Corporations.
Even casual observers will be familiar with the Cherry Blossom or Sakura trees of Japan. When in full bloom the sight is spectacular. This amazing visual is preceded by several weeks of behind the scenes development as the buds grow. Sadly, from the time of full bloom until the blossoms have scattered only takes a week or less. In the longer cycle of nations and business, the authors unfortunately see a similar transitory pattern for Japanese multinational corporations (MNCs). Japanese companies seemed to be in full bloom in the mid-90s but now show serious signs of losing their standing in the landscape of global players. The authors explain how and why this is happening, but perhaps more importantly, examine what can be done to improve the situation in the future.
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