Super Stimulated : The Hidden Forces Behind Your Bad Habits and How to Escape Them
Book Details
Format
Hardback or Cased Book
ISBN-10
1399735144
ISBN-13
9781399735148
Publisher
Hodder & Stoughton General Division
Imprint
Hodder & Stoughton Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 26th, 2025
Print length
304 Pages
Weight
504 grams
Dimensions
24.10 x 16.30 x 2.80 cms
Product Classification:
Popular sciencePopular medicine & healthPopular medicine and healthPopular psychology
Ksh 3,950.00
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International bestselling author and scientist Nicklas Brendborg reveals how our biology is being manipulated to form unhealthy habits and how we can break free to live longer, healthier lives.
Modern society is plagued by health epidemics: obesity, record levels of loneliness, increasing mental health problems and various forms of addiction. From the outside, all these issues might not seem related. But a single phenomenon actually ties them all together: superstimuli.
Superstimuli are behaviours, objects and social cues that are exaggerated, unnatural versions of things we have evolved to want and need. This hard-wired evolutionary response is why we lust after airbrushed people online, binge on fake ultra processed food and struggle to stop scrolling on social media, even when it makes us feel bad.
This lack of control isn't because we are weak. It's because powerful companies spend billions creating superstimuli that manipulate our biology for profit, leaving us unhealthy and unhappy as a consequence.
In Super Stimulated, international bestselling author and scientist Nicklas Brendborg shows how we can resist this hijacking of our natural instincts, recognise superstimulus traps, and take control of our bad habits to live longer, healthier lives.
Superstimuli are behaviours, objects and social cues that are exaggerated, unnatural versions of things we have evolved to want and need. This hard-wired evolutionary response is why we lust after airbrushed people online, binge on fake ultra processed food and struggle to stop scrolling on social media, even when it makes us feel bad.
This lack of control isn't because we are weak. It's because powerful companies spend billions creating superstimuli that manipulate our biology for profit, leaving us unhealthy and unhappy as a consequence.
In Super Stimulated, international bestselling author and scientist Nicklas Brendborg shows how we can resist this hijacking of our natural instincts, recognise superstimulus traps, and take control of our bad habits to live longer, healthier lives.
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