Surfing The Black Wave : Brand Leadership in the Age of AI
Book Details
Format
Hardback or Cased Book
ISBN-10
888710056Y
ISBN-13
9798887100562
Publisher
Maxwell Leadership
Imprint
Maxwell Leadership
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 1st, 2026
Ksh 3,800.00
Not Yet Published
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
Surfing the Black Wave turns AI chaos into commandgiving marketers the clarity and control to ride the future instead of being swallowed by it.
AI is not a trend. Its a force. And its already deciding who rises, who adapts, and who disappears.
Surfing the Black Wave is a provocative marketing and leadership strategy book for CMOs, marketing directors, founders, and executives who sense the ground shifting beneath their brands but havent yet been given the map. The real question is no longer whether AI will change your business, but whether you understand the patterns that determine who wins during massive disruption.
History is clear that every technological revolution replaces some jobs while elevating others. The roles that endure are the most human: emotional engagement, values-driven leadership, trust, creativity, and even love. As AI flattens greed-driven systems and automates shallow thinking, generous and purpose-led leaders rise above the noise.
Weve moved from the Industrial Age to the Information Age and now into the Participation Age, where consumers co-create brands, and connection outweighs control. AI is the accelerating force beneath this wave, amplifying everythingboth good and bad.
Blending vivid storytelling with real-world marketing science, Surfing the Black Wave draws on a powerful true story of children who survived Japans greatest tsunami by recognizing the warning signs others ignored. Their lessons of awareness, humility, early action, and moving to higher ground offer a surprising blueprint for brand strategy, marketing innovation, and leadership in the AI era.
This is not a technical AI manual. Its a human-centered playbook for marketing leaders navigating the future.
The wave is already here. The only question is whether youre ready to ride it.
AI is not a trend. Its a force. And its already deciding who rises, who adapts, and who disappears.
Surfing the Black Wave is a provocative marketing and leadership strategy book for CMOs, marketing directors, founders, and executives who sense the ground shifting beneath their brands but havent yet been given the map. The real question is no longer whether AI will change your business, but whether you understand the patterns that determine who wins during massive disruption.
History is clear that every technological revolution replaces some jobs while elevating others. The roles that endure are the most human: emotional engagement, values-driven leadership, trust, creativity, and even love. As AI flattens greed-driven systems and automates shallow thinking, generous and purpose-led leaders rise above the noise.
Weve moved from the Industrial Age to the Information Age and now into the Participation Age, where consumers co-create brands, and connection outweighs control. AI is the accelerating force beneath this wave, amplifying everythingboth good and bad.
Blending vivid storytelling with real-world marketing science, Surfing the Black Wave draws on a powerful true story of children who survived Japans greatest tsunami by recognizing the warning signs others ignored. Their lessons of awareness, humility, early action, and moving to higher ground offer a surprising blueprint for brand strategy, marketing innovation, and leadership in the AI era.
This is not a technical AI manual. Its a human-centered playbook for marketing leaders navigating the future.
The wave is already here. The only question is whether youre ready to ride it.
Get Surfing The Black Wave by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Maxwell Leadership and it has pages.
