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Survey Questions
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Survey Questions : Handcrafting the Standardized Questionnaire

Book Details

Format Paperback / Softback
ISBN-10 0803927436
ISBN-13 9780803927438
Publisher SAGE Publications Inc
Imprint SAGE Publications Inc
Country of Manufacture GB
Country of Publication GB
Publication Date Nov 24th, 1986
Print length 80 Pages
Weight 116 grams
Dimensions 14.20 x 21.70 x 0.50 cms
Product Classification: Society & social sciences
Ksh 6,650.00
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Survey Questions is a highly readable guide to the principles of writing survey questions. The authors review recent research on survey questions, consider the lore of professional experience and finally present those findings which have the strongest implications on writing these questions.

"An extremely useful handbook for students and any newcomers to survey research."

--Network

Recent research has yielded many new clues about how survey questions "behave," and some of these findings have offered practical guidance for question writing. Volume 63 reviews this experimental literature and provides both general guiding principles and specific advice on how to develop a survey questionnaire, emphasizing the practical implications of the experience and research of questionnaire designers. The authors also suggest a number of ways in which to make pilot and pretest work more fruitful. The material is easily accessible, yet professionally sophisticated.

This volume should be useful to social scientists and others who design survey questionnaires.


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