Survey Scales : A Guide to Development, Analysis, and Reporting
Book Details
Format
Hardback or Cased Book
ISBN-10
1462526977
ISBN-13
9781462526970
Publisher
Guilford Publications
Imprint
Guilford Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Sep 8th, 2016
Print length
269 Pages
Weight
880 grams
Product Classification:
Psychological methodology
Ksh 12,550.00
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Synthesizing the literature from the survey and measurement fields, this book explains how to develop closed-response survey scales that will accurately capture such constructs as attitudes, beliefs, or behaviors. It provides guidelines to help applied researchers or graduate students review existing scales for possible adoption or adaptation in a study; create their own conceptual framework for a scale; write checklists, true-false variations, and Likert-style items; design response scales; examine validity and reliability; conduct a factor analysis; and document the instrument development and its technical quality. Advice is given on constructing tables and graphs to report survey scale results. Concepts and procedures are illustrated with "Not This/But This" examples from multiple disciplines.
Pedagogical Features:
*End-of-chapter exercises with sample solutions, plus annotated suggestions for further reading.
*"Not This/But This" examples of poorly written and strong survey items.
*Chapter-opening overviews and within-chapter summaries.
*Glossary of key concepts.
*Appendix with examples of parametric and nonparametric procedures for group comparisons.
Pedagogical Features:
*End-of-chapter exercises with sample solutions, plus annotated suggestions for further reading.
*"Not This/But This" examples of poorly written and strong survey items.
*Chapter-opening overviews and within-chapter summaries.
*Glossary of key concepts.
*Appendix with examples of parametric and nonparametric procedures for group comparisons.
Synthesizing the literature from the survey and measurement fields, this book explains how to develop closed-response survey scales that will accurately capture such constructs as attitudes, beliefs, or behaviors. It provides guidelines to help applied researchers or graduate students review existing scales for possible adoption or adaptation in a study; create their own conceptual framework for a scale; write checklists, true-false variations, and Likert-style items; design response scales; examine validity and reliability; conduct a factor analysis; and document the instrument development and its technical quality. Advice is given on constructing tables and graphs to report survey scale results. Concepts and procedures are illustrated with "Not This/But This" examples from multiple disciplines.
User-Friendly Features
*End-of-chapter exercises with sample solutions, plus annotated suggestions for further reading.
*"Not This/But This" examples of poorly written and strong survey items.
*Chapter-opening overviews and within-chapter summaries.
*Glossary of key concepts.
*Appendix with examples of parametric and nonparametric procedures for group comparisons.
User-Friendly Features
*End-of-chapter exercises with sample solutions, plus annotated suggestions for further reading.
*"Not This/But This" examples of poorly written and strong survey items.
*Chapter-opening overviews and within-chapter summaries.
*Glossary of key concepts.
*Appendix with examples of parametric and nonparametric procedures for group comparisons.
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