Surviving Transformation : Lessons from GM's Surprising Turnaround
Book Details
Format
Hardback or Cased Book
ISBN-10
0195171411
ISBN-13
9780195171419
Publisher
Oxford University Press Inc
Imprint
Oxford University Press Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 9th, 2004
Print length
280 Pages
Weight
542 grams
Dimensions
16.00 x 23.60 x 2.50 cms
Product Classification:
Business strategyRoad vehicle manufacturing industry
Ksh 13,600.00
Manufactured on Demand
0 in stock
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Quality
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Describes the impresive strategic turnaround at General Motors beginning in the early 1990s that has brought it back from the brink of bankruptcy. Focuses on how other companies in a variety of industries can learn from GM's experience.
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