Sustainability Marketing : New directions and practices
Book Details
Format
Hardback or Cased Book
ISBN-10
1800712456
ISBN-13
9781800712454
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 5th, 2021
Print length
280 Pages
Weight
526 grams
Dimensions
15.90 x 24.00 x 2.30 cms
Ksh 13,300.00
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Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing strategies. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised.
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