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Sustainable Marketing

By: Mark Peterson (Author)

Extended Catalogue

Ksh 37,200.00

Format: Hardback or Cased Book

ISBN-13: 9781526494641

Publisher: SAGE Publications Ltd

Publication Date: May 25th, 2021

Weight: 966 grams

Dimension: 23.90 x 19.10 x 3.10 cms

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This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable.

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