Sustainable Marketing and Customer Value
Book Details
Format
Paperback / Softback
Book Series
Routledge Studies in Marketing
ISBN-10
103200245X
ISBN-13
9781032002453
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 26th, 2024
Print length
326 Pages
Weight
520 grams
Dimensions
23.30 x 15.70 x 2.30 cms
Product Classification:
Economics, finance, business & managementEconomics, Finance, Business and ManagementEconomicsBusiness & the environment, ‘Green’ approaches to businessBusiness and the environment; sustainable approaches to businessSales & marketing managementSales and marketing managementSales & marketingSales and marketingAdvertisingMarket researchRetail and wholesale industriesRetail sectorThe environmentEnvironmental science, engineering & technologyEnvironmental science, engineering and technology
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Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability.
Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability.
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