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Sustainable Marketing of Cultural and Heritage Tourism

By: USA) Chhabra Deepak (Arizona State University (Author)

Manufacture on Demand

Ksh 12,500.00

Format: Paperback or Softback

ISBN-13: 9781138880733

Publisher: Taylor & Francis Ltd

Publication Date: Apr 10th, 2015

Dimension: 23.40 x 15.60 x 47.00 cms

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The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles.

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