Book Details
Format
Paperback / Softback
ISBN-10
1781255784
ISBN-13
9781781255780
Edition
Main
Publisher
Profile Books Ltd
Imprint
Profile Books Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 2nd, 2018
Print length
240 Pages
Weight
174 grams
Dimensions
12.90 x 19.60 x 1.80 cms
Product Classification:
Language: history & general worksSociolinguisticsPopular scienceNeurosciences
Ksh 2,000.00
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The science of swearing: from neuroscience to swearing apes, why we swear, what it does to us and why it's important.
Swearing, it turns out, is an incredibly useful part of our linguistic repertoire. Not only has some form of swearing existed since the earliest humans began to communicate, but it has been shown to reduce physical pain, help stroke victims recover their language, and encourage people to work together as a team. Swearing Is Good For You is a spirited and hilarious defence of our most cherished dirty words, backed by historical case studies and cutting-edge research. From chimpanzees creating their own curse words to a man who lost half his brain in a mining accident experiencing a new-found compulsion to swear, Dr Emma Byrne outlines the fascinating science behind swearing: how it affects us both physically and emotionally, and how it is more natural and beneficial than we are led to believe.
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