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Swim With The Sharks Without Being Eaten Alive
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Swim With The Sharks Without Being Eaten Alive : Outsell, Outmanage, Outmotivate and Outnegotiate your Competition

Book Details

Format Paperback / Softback
ISBN-10 0751507032
ISBN-13 9780751507034
Publisher Little, Brown Book Group
Imprint Sphere
Country of Manufacture GB
Country of Publication GB
Publication Date Oct 5th, 1989
Print length 224 Pages
Weight 160 grams
Dimensions 20.20 x 12.80 x 1.60 cms
Product Classification: Sales & marketing
Ksh 2,000.00
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* Outsell, outmanage, outmotivate and outnegotiate your competition

A collection of personal success maxims and selling tactics, learned over thirty years of Harvey Mackay''s own hugely successful business career.
Packed with marketing and motivational nuggets that you can put into practice today, and some of the most dynamic techniques for soliciting and closing a sale ever devised, here is a book of clear principles and easily applicable practice.
In short, pithy chapters Mackay tells you things like how to get appointments with customers who are sure they don''t want to see you - and make them glad they said yes; how to smile and say no to negotiating pressure until your tongue bleeds; how to understand the customer first, last and always, using the Mackay 66 questions.
Humorous, human and always to the point.


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