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Synconomy
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Synconomy : Adding value in a world of continuously connected business

1st ed. 2003

Book Details

Format Paperback / Softback
ISBN-10 1349510521
ISBN-13 9781349510528
Edition 1st ed. 2003
Publisher Palgrave Macmillan
Imprint Palgrave Macmillan
Country of Manufacture GB
Country of Publication GB
Publication Date Jan 1st, 2003
Print length 231 Pages
Ksh 8,100.00
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Synconomy argues that the operating state of a firm has a synergistic relationship with the behaviour of the entire marketplace. The book will explore the business conditions of an ever-more interoperating global economic marketplace in which companies, customers and competitors collaborate on many issues.
Synconomy argues that the operating state of a firm has a synergistic relationship with the behaviour of the entire marketplace. This will be important in order to understand the value of the firm and predict its performance. The book will explore the business conditions of an ever-more interoperating global economic marketplace in which companies, customers and competitors collaborate on many issues. The book proposes a new approach to measuring value in this inter-connected global framework.

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