Systematic Planning for Business Functions : How to Develop Strategic Business Plans
Book Details
Format
Paperback / Softback
ISBN-10
1041079656
ISBN-13
9781041079651
Publisher
Taylor & Francis Ltd
Imprint
Taylor & Francis Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 14th, 2025
Print length
104 Pages
Ksh 7,400.00
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The book presents a framework of six steps through which each business passes, a pattern of procedures for straightforward planning, and the three fundamentals -- marketing strategy, operations strategy, and sensitivity analysis -- involved in any business planning project.
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