Systems Theory and Agile Brand Management : The Educative View of Branding
by
Jan Lies
Book Details
Format
Paperback / Softback
Book Series
Systems Thinking
ISBN-10
1032792175
ISBN-13
9781032792170
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 26th, 2025
Print length
232 Pages
Weight
460 grams
Product Classification:
SociologySales & marketingSales and marketing
Ksh 8,650.00
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This book explores the implications of Niklas Luhmann’s theory of social systems for the theory and practice of agile brand management, in particular highlighting the central role of brand aesthetics and of brands as channels for mutual education between companies and consumers.
This book explores the implications of Niklas Luhmann''s theory of social systems for the theory and practice of agile brand management, in particular highlighting the central role of brand aesthetics and of brands as channels for mutual education between companies and consumers.
Get Systems Theory and Agile Brand Management by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
