Taken for a Ride : How Daimler-Benz Drove Off with Chrysler
Book Details
Format
Hardback or Cased Book
ISBN-10
0471497320
ISBN-13
9780471497325
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 27th, 2000
Print length
382 Pages
Weight
724 grams
Dimensions
23.70 x 16.30 x 2.80 cms
Ksh 10,250.00
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This work offers an account of the 1998 merger between Chrysler - a resurgent, deeply American company famous for its minivans, and Daimler - maker of Mercedes-Benz cars; a merger that created a global mega-company with $130 billion in annual revenue.
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