Taking Down Goliath : Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power
1st ed. 2014
Book Details
Format
Paperback / Softback
ISBN-10
1349495581
ISBN-13
9781349495580
Edition
1st ed. 2014
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 9th, 2014
Print length
238 Pages
Weight
398 grams
Dimensions
15.80 x 24.40 x 2.00 cms
Ksh 3,600.00
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Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.
Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.
Get Taking Down Goliath by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has pages.
