Taking Down Goliath : Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power

Name: Taking Down Goliath
Brand: Palgrave Macmillan
SKU: 9781349495580
Price: 3600 KES
Availability: OutOfStock
ISBN: 9781349495580

1st ed. 2014

by Kevin Ryan , Rob "Spider" Graham

Book Details

Format Paperback / softback

ISBN-10 1349495581

ISBN-13 9781349495580

Edition 1st ed. 2014

Publisher Palgrave Macmillan

Imprint Palgrave Macmillan

Country of Manufacture GB

Country of Publication GB

Publication Date Dec 9th, 2014

Print length 238 Pages

Weight 398 grams

Dimensions 15.80 x 24.40 x 2.00 cms

Product Classification: Economics Business strategy Sales & marketing Sales and marketing Market research Small businesses & self-employed Small businesses and self-employment

KSh 3,600.00

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Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.

Get Taking Down Goliath by Kevin Ryan, Rob "Spider" Graham at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has 238 pages.