Book Details
Format
Paperback / Softback
ISBN-10
1781258074
ISBN-13
9781781258071
Edition
Main
Publisher
Profile Books Ltd
Imprint
Economist Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 1st, 2019
Print length
240 Pages
Weight
176 grams
Dimensions
13.10 x 19.80 x 1.50 cms
Product Classification:
Language: history & general works
Ksh 2,000.00
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Why won't language do as it's told? Join the Economist's Johnson columnist on a headspinning journey of discovery
Language is a wild animal: rough, ambiguous, inconsistent in countless ways. But that just makes it all the more tempting to tame it. Many have tried, from sticklers for supposedly correct grammar to inventors of supposedly perfect languages; from software engineers working on machine translation to governments that see language management as politics by another means. But when you enter the lair of a wild beast, you can be lucky to escape with your wits.Join Lane Greene on a journey of discovery into the deep strangeness of language. Learn why grammar rules can never capture the extraordinary variety of ordinary usage. See what happens when you try to design a language that really makes sense. Find out why, for all the talk of decline in English, no language in recorded history has ever gone to the dogs, or ever could. And learn the fate of those bold individuals who, through heroism or ignorance, ventured to teach their tongue some new tricks.
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