Talking Green : Exploring Contemporary Issues in Environmental Communications
New
Book Details
Format
Paperback / Softback
ISBN-10
1433117908
ISBN-13
9781433117909
Edition
New
Publisher
Peter Lang Publishing Inc
Imprint
Peter Lang Publishing Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Sep 28th, 2012
Print length
233 Pages
Weight
366 grams
Dimensions
22.70 x 15.00 x 1.70 cms
Ksh 4,900.00
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Analyzes and explores some of the dominant obstacles confronting environmental advocates. This book identifies and explores some of the common questions and challenges that confront environmental communicators.
In Talking Green, leading communications researchers analyze and explore some of the dominant obstacles confronting environmental advocates. There is no one «right answer» to the question of environmental communications strategies and tactics, just as there is no one «environmental communications». The wide range of interrelated issue areas that comprise environmentalism requires a wide range of approaches to audience research and campaign development and implementation. The goal of this book is to identify and explore some of the common questions and challenges that confront environmental communicators. This holistic approach – from the practical to the theoretical and back to the practical – is designed to narrow the gap between research and application and provide insights to interested parties in both areas.
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