Talking Tobacco : Interpersonal, Organizational, and Mediated Messages
New
Book Details
Format
Hardback or Cased Book
Book Series
Health Communication
ISBN-10
1433114445
ISBN-13
9781433114441
Edition
New
Publisher
Peter Lang Publishing Inc
Imprint
Peter Lang Publishing Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jan 30th, 2014
Print length
255 Pages
Weight
490 grams
Dimensions
23.40 x 15.60 x 2.00 cms
Product Classification:
Communication studiesSociology & anthropology
Ksh 19,100.00
Manufactured on Demand
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Featuring the work of top communication scholars, the volume advances theoretical knowledge, reviews state-of-the-art research, and shares new findings and insights on a variety of tobacco-related areas ranging from tobacco control efforts to corporate representations.
Despite the widely recognized toll of tobacco and increasing action to curb tobacco use (e.g., increased excise taxes, smoking bans), smoking continues. Numerous messages about tobacco, smoking, and health circulate throughout society, but in spite of the prevalence of such messages and the importance of how they are constructed and interpreted, too little communication research has been dedicated to understanding and assessing tobacco-related messages. Talking Tobacco addresses the shortcoming. Featuring the work of top communication scholars, the volume advances theoretical knowledge, reviews state-of-the-art research, and shares new findings and insights on a variety of tobacco-related areas ranging from tobacco control efforts to corporate representations.
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