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Techno Politics in Presidential Campaigning : New Voices, New Technologies, and New Voters

By: (Edited by) John Allen Hendricks , (Edited by) Lynda Lee Kaid

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Ksh 8,450.00

Format: Paperback / Softback

ISBN-10: 0415879795

ISBN-13: 9780415879798

Publisher: Taylor & Francis Ltd

Imprint: Routledge

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Nov 8th, 2010

Print length: 272 Pages

Weight: 374 grams

Dimensions (height x width x thickness): 22.60 x 15.40 x 1.40 cms

Product Classification: Media studies
Political campaigning & advertising

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This volume examines the use of new media and technologies to reach voters in the 2008 US Presidential campaigns, and the role these tactics played in attracting new voters and communicating with the electorate. Chapters focus on how the technologies were used by candidates, the press, and voters.
The 2008 US presidential campaign saw politicians utilizing all types of new media -- Facebook, MySpace, YouTube, Twitter, e-mail, and cell phone texting – to reach voters of all ages, ethnicities, socio-economic backgrounds, and sexual orientations. This volume examines the use of these media and considers the effectiveness of reaching voters through these channels. It explores not only the use of new media and technologies but also the role these tactics played in attracting new voters and communicating with the electorate during the 2008 presidential debates. Chapters focus on how the technologies were used by candidates, the press, and voters.

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