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Television Advertising in Canadian Elections

By: Walter I. Romanow (Author) , Michel de Repentigny (Author) , Stanley B. Cunningham (Author)

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Ksh 10,800.00

Format: Paperback or Softback

ISBN-13: 9780889203235

Publisher: Wilfrid Laurier University Press

Publication Date: Jun 30th, 1999

Weight: 356 grams

Dimension: 15.70 x 22.40 x 1.40 cms

Category: Political campaigning & advertising

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1988 saw a turning point in the tenor of television campaign advertising. By the early 1990s there was a growing reliance upon negative political images and symbols. This book is about that growing reliance.

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