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Television and its Viewers

By: James Shanahan (Author) , Michael Morgan (Author)

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Ksh 18,250.00

Format: Hardback or Cased Book

ISBN-13: 9780521582964

Publisher: Cambridge University Press

Publication Date: Sep 9th, 1999

Weight: 470 grams

Dimension: 23.60 x 15.80 x 2.30 cms

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Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. Shanahan and Morgan present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment.

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