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Television and its Viewers

By: James Shanahan (Author) , Michael Morgan (Author)

Manufacture on Demand

Ksh 6,700.00

Format: Paperback or Softback

ISBN-13: 9780521587556

Publisher: Cambridge University Press

Publication Date: Sep 9th, 1999

Weight: 466 grams

Dimension: 22.80 x 15.30 x 1.90 cms

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Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. Shanahan and Morgan present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment.

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