Television and its Viewers : Cultivation Theory and Research
Book Details
Format
Paperback / Softback
ISBN-10
0521587557
ISBN-13
9780521587556
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 9th, 1999
Print length
284 Pages
Weight
466 grams
Dimensions
22.80 x 15.30 x 1.90 cms
Product Classification:
Cultural studiesMedia studiesSociology & anthropology
Ksh 6,000.00
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Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. Shanahan and Morgan present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment.
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