Television, Audiences and Cultural Studies
by
David Morley
Book Details
Format
Paperback / Softback
ISBN-10
0415054451
ISBN-13
9780415054454
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 10th, 1992
Print length
334 Pages
Weight
599 grams
Dimensions
23.00 x 15.60 x 2.40 cms
Product Classification:
TelevisionCultural studiesMedia studies
Ksh 8,350.00
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A multi-faceted exploration of audience research, in which Morley draws on a rich body of empirical work to examine the emergence, development and future of audience research.
Television, Audiences and Cultural Studies presents a multi-faceted exploration of audience research, in which David Morley draws on a rich body of empirical work to examine the emergence, development and future of television audience research. In addition to providing an introductory overview from a cultural studies perspective, David Morley questions how class and cultural differences can affect how we interpret television, the significance of gender in the dynamics of domestic media consumption, how the media construct the `national family'', and how small-scale ethnographic studies can help us to understand the global-local dynamics of postmodern media systems.
Morley''s work reconceptualises the study of `ideology'' within the broader context of domestic communications, illuminating the role of the media in articulating public and private spheres of experience and in the social organisation of space, time and community.
Morley''s work reconceptualises the study of `ideology'' within the broader context of domestic communications, illuminating the role of the media in articulating public and private spheres of experience and in the social organisation of space, time and community.
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