Television, Audiences and Cultural Studies
by
David Morley
Book Details
Format
Hardback or Cased Book
ISBN-10
1138173010
ISBN-13
9781138173019
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 26th, 2016
Print length
336 Pages
Weight
453 grams
Product Classification:
HumanitiesMedia studies
Ksh 29,500.00
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A multi-faceted exploration of audience research, in which Morley draws on a rich body of empirical work to examine the emergence, development and future of audience research.
Television, Audiences and Cultural Studies presents a multi-faceted exploration of audience research, in which David Morley draws on a rich body of empirical work to examine the emergence, development and future of television audience research. In addition to providing an introductory overview from a cultural studies perspective, David Morley questions how class and cultural differences can affect how we interpret television, the significance of gender in the dynamics of domestic media consumption, how the media construct the `national family'', and how small-scale ethnographic studies can help us to understand the global-local dynamics of postmodern media systems.
Morley''s work reconceptualises the study of `ideology'' within the broader context of domestic communications, illuminating the role of the media in articulating public and private spheres of experience and in the social organisation of space, time and community.
Morley''s work reconceptualises the study of `ideology'' within the broader context of domestic communications, illuminating the role of the media in articulating public and private spheres of experience and in the social organisation of space, time and community.
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