Television in the Streaming Era : The Global Shift
by
Jean Chalaby
Book Details
Format
Paperback / Softback
Book Series
Development Trajectories in Global Value Chains
ISBN-10
1009199269
ISBN-13
9781009199261
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 6th, 2023
Print length
244 Pages
Weight
382 grams
Dimensions
15.20 x 22.80 x 1.50 cms
Product Classification:
International business
Ksh 5,200.00
Manufactured on Demand
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This comprehensive analysis of the TV industry applies a global value chain perspective to the new video ecosystem that combines streaming platforms, tech giants, and digital infrastructure and technologies.
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