Television in the Streaming Era : The Global Shift
by
Jean Chalaby
Book Details
Format
Hardback or Cased Book
Book Series
Development Trajectories in Global Value Chains
ISBN-10
1009199315
ISBN-13
9781009199315
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 6th, 2023
Print length
244 Pages
Weight
500 grams
Dimensions
23.60 x 15.90 x 1.80 cms
Product Classification:
International business
Ksh 15,650.00
Manufactured on Demand
0 in stock
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Quality
Fast
This comprehensive analysis of the TV industry applies a global value chain perspective to the new video ecosystem that combines streaming platforms, tech giants, and digital infrastructure and technologies.
This ground-breaking study explores transformations in the TV industry under the impact of globalizing forces and digital technologies. Chalaby investigates the making of a digital value chain and the distinct value-adding segments which form the new video ecosystem. He provides a full account of the industry's global shift from the development of TV formats and transnational networks to the emergence of tech giants and streaming platforms. The author takes a deep dive into the infrastructure (communication satellites, subsea cable networks, data centres) and technology (cloud computing, machine learning and artificial intelligence) underpinning this ecosystem through the prism of global value chain theory. The book combines empirical data garnered over 20 years of researching the industry and offers unique insights from television and tech executives.
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