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Textuality and Contextuality

By: Aneta Smolinska (Author)

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Format: Hardback or Cased Book

ISBN-13: 9783631668771

Publisher: Peter Lang AG

Publication Date: Jun 20th, 2017

Dimension: 21.00 x 14.80 x 45.00 cms

Category: Semantics, discourse analysis, etc

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Exploring the genre of advertising in three European languages (British English, French and Polish), this volume offers a contrastive study of the differences between high- and low-context cultures. Aspects covered include the use of foreign languages, the relation between text and images and the interaction between advertising images and readers.

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