The 2004 Presidential Campaign : A Communication Perspective
Book Details
Format
Paperback / Softback
Book Series
Communication, Media and Politics
ISBN-10
0742535711
ISBN-13
9780742535718
Publisher
Bloomsbury Publishing Plc
Imprint
Rowman & Littlefield Publishers
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jul 28th, 2005
Print length
376 Pages
Weight
476 grams
Dimensions
22.70 x 19.00 x 2.00 cms
Product Classification:
Elections & referenda
Ksh 6,100.00
Re-Printing
Delivery Location
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Secure
Quality
Fast
Political communication specialists break down the 2004 presidential campaign and go beyond the quantitative facts, electoral counts, and poll results of the election. Factoring in everything from "527" groups to Fahrenheit 9/11, they look at the early campaign period, the nomination process, conventions, social and political contexts, the debates, the role of candidate spouses, candidate strategies, political advertising, and the use of the Internet. This enlightening book shows why more technology doesn't always mean more effective communication and how we collect "political bits" of communication that comprise our voting choices, worldviews, and legislative desires.
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