The 2012 Presidential Campaign : A Communication Perspective
Book Details
Format
Paperback / Softback
Book Series
Communication, Media, and Politics
ISBN-10
1442216743
ISBN-13
9781442216747
Publisher
Bloomsbury Publishing Plc
Imprint
Rowman & Littlefield Publishers
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 29th, 2013
Print length
220 Pages
Weight
340 grams
Dimensions
22.80 x 15.20 x 1.70 cms
Product Classification:
Communication studiesMedia studiesConstitution: government & the stateElections & referenda
Ksh 9,000.00
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This volume offers a unique and detailed examination of all stages of the 2012 presidential campaign, starting with the primaries and ending with post-election insights. Each chapter focuses on the campaign’s communication variables, including images, messages, and debates. Special attention is paid to the roles and functions of new technologies.
Presidential campaigns are our national conversations – the widespread and complex communication of issues, images, social reality, and personas. Political communication specialists break down the 2012 presidential campaign and go beyond the quantitative facts, electoral counts, and poll results of the election, to make sense of the “political bits” of communication that comprise our voting choices. The contributors look at the early campaign period, the nomination process and conventions, the social and political contexts, the debates, the role of candidate spouses, candidate strategies, political strategies, and the use of the Internet and other technologies.
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