Book Details
Format
Paperback / Softback
ISBN-10
1861976054
ISBN-13
9781861976055
Edition
Main
Publisher
Profile Books Ltd
Imprint
Profile Books Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 3rd, 2000
Print length
192 Pages
Weight
140 grams
Dimensions
19.70 x 12.90 x 1.30 cms
Product Classification:
Business strategySales & marketingAdvice on careers & achieving success
Ksh 2,000.00
Werezi Extended Catalogue
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Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world's best, including Coca-Cola, and Xerox.
Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today''s insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two easy-to-read vignettes including: The Law of Contraction A brand becomes stronger when you narrow its focus The Law of the Word A brand should strive to own a word in the mind of the consumer The Law of Fellowship In order to build the category, a brand should welcome other brands World-renowned marketing guru Al Ries and his daughter and business partner Laura Ries examine brand-blazing strategies from the world''s best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks, to provide you with the expert insight you need to build a world-class brand.
Get The 22 Immutable Laws Of Branding by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Profile Books Ltd and it has pages.
