Book Details
Format
Paperback / Softback
ISBN-10
1861976100
ISBN-13
9781861976109
Edition
Main
Publisher
Profile Books Ltd
Imprint
Profile Books Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 24th, 1994
Print length
160 Pages
Weight
132 grams
Dimensions
19.60 x 13.50 x 1.10 cms
Product Classification:
Sales & marketing
Ksh 2,000.00
Werezi Extended Catalogue
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Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions.
Al Ries and Jack Trout, two of the world''s most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn''t live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.
Get The 22 Immutable Laws Of Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Profile Books Ltd and it has pages.
