The 24/7 CEO : The Battle for Survival That Helped Build Digital Advertising

When the dot-com bubble burst in March 2000, thousands of companies vanished overnight. 24/7 Real Media should have been one of them. David J. Moore's company went from a $1.8 billion market cap to penny stock territory in months. With 400 employees laid off, a stock price under a dollar, and auditors issuing a "going concern" opinion that signalled imminent failure, even his own leadership team wanted to discuss bankruptcy. Moore's response: "We are taking this to the end." The 24/7 CEO is the raw, unfiltered story of what it takes to save a dying company. Moore takes readers inside the brutal decision-making process during crisis: which employees to lay off, how to stop the bleeding while maintaining operations, and how to lead when everyone around you has lost faith. This book is essential reading for entrepreneurs navigating uncertainty, executives facing existential threats, and anyone who needs proof that resilience and strategic thinking can overcome seemingly impossible odds. From the exhilaration of going public to the despair of near-bankruptcy to the triumph of a $649 million acquisition, Moore's story demonstrates that true leadership emerges when everything is on the line.