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The Absolute Essentials of Entrepreneurship

By: (Author) Nerys Fuller-Love

Werezi Extended Catalogue
Delivery in 34 days

Ksh 5,400.00

Format: Paperback / Softback

ISBN-10: 0367505819

ISBN-13: 9780367505813

Series: Absolute Essentials of Business and Economics

Publisher: Taylor & Francis Ltd

Imprint: Routledge

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Apr 29th, 2022

Print length: 124 Pages

Weight: 120 grams

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Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This shortform textbook focuses on the absolute essential elements of the field, covering theory and practice.

Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This shortform textbook focuses on the absolute essential elements of the field, covering theory and practice.

Illuminating the development of entrepreneurship, the author also concise introduces the entrepreneurial personality and some of the additional hurdles faced by female and minority entrepreneurs. The central role of creativity, innovation and culture are also examined as well as entrepreneurial strategies for finance and marketing.

This short text provides a unique expert overview for students of entrepreneurship, whilst the practical insights will also be useful in applications for budding entrepreneurs


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