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The Activation Imperative

By: William Rosen (Author) , Laurence Minsky (Author)

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Ksh 9,250.00

Format: Hardback or Cased Book

ISBN-13: 9781442257047

Publisher: Rowman & Littlefield

Publication Date: Nov 29th, 2016

Weight: 492 grams

Dimension: 16.10 x 23.70 x 0.20 cms

Category: Management: leadership & motivation

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In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses-from Fortune 500s to local entrepreneurs-can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.

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