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The Activation Imperative

By: William Rosen (Author) , Laurence Minsky (Author)

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Ksh 5,650.00

Format: Paperback or Softback

ISBN-13: 9781538114667

Publisher: Rowman & Littlefield

Publication Date: Jan 26th, 2018

Weight: 350 grams

Dimension: 15.20 x 22.80 x 2.10 cms

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In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses-from Fortune 500s to local entrepreneurs-can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.

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