The Active Consumer : Novelty and Surprise in Consumer Choice
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Frontiers of Political Economy
ISBN-10
0415171903
ISBN-13
9780415171908
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 18th, 1998
Print length
278 Pages
Weight
567 grams
Product Classification:
ConsumerismSocial, group or collective psychology
Ksh 30,600.00
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This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory.
The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized.
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