The Adaptive Decision Maker

Name: The Adaptive Decision Maker
Brand: Cambridge University Press
SKU: 9780521415057
Price: 13300 KES
Availability: OutOfStock
ISBN: 9780521415057

by Eric J. Johnson , James R. Bettman , John W. Payne

Book Details

Format Hardback

ISBN-10 0521415055

ISBN-13 9780521415057

Publisher Cambridge University Press

Imprint Cambridge University Press

Country of Manufacture GB

Country of Publication GB

Publication Date May 28th, 1993

Print length 348 Pages

Weight 672 grams

Dimensions 15.90 x 23.60 x 3.30 cms

Product Classification: Cognition & cognitive psychology Cognition and cognitive psychology

KSh 13,300.00

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Arguing that people use a variety of strategies when making choices, this study demonstrates how decision makers balance effort and accuracy considerations and predict the particular choice of strategy.

The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers balance effort and accuracy considerations and predicts which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyse how the model can lead to improved decisions and opportunities for further research.

Get The Adaptive Decision Maker by Eric J. Johnson, James R. Bettman at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Cambridge University Press and it has 348 pages.