The Adman's Dilemma : From Barnum to Trump
Book Details
Format
Paperback / Softback
ISBN-10
1487522983
ISBN-13
9781487522988
Publisher
University of Toronto Press
Imprint
University of Toronto Press
Country of Manufacture
CA
Country of Publication
GB
Publication Date
Aug 23rd, 2018
Print length
277 Pages
Weight
706 grams
Dimensions
22.80 x 15.90 x 2.70 cms
Ksh 5,850.00
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Engaging with literature on advertising, philosophy, psychology, and cultural theory, as well as a range of fictional and nonfictional "texts", The Adman’s Dilemma traces the trajectory of the adman from the late nineteenth century to the present.
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