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The Adman's Dilemma

By: Paul Rutherford (Author)

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Ksh 7,850.00

Format: Paperback or Softback

ISBN-13: 9781487522988

Publisher: University of Toronto Press

Publication Date: Aug 23rd, 2018

Weight: 706 grams

Dimension: 22.80 x 15.90 x 2.70 cms

Category: 20th century history: c 1900 to c 2000

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Engaging with literature on advertising, philosophy, psychology, and cultural theory, as well as a range of fictional and nonfictional "texts", The Adman's Dilemma traces the trajectory of the adman from the late nineteenth century to the present.

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